DURA CHI Marcel Curling Irons

Farouk's new line of DURA CHI Marcel curling irons are durable, lightweight and offers versatility. The DURA CHI Marcel is composed of a titanium and ceramic infused barrel geared for optimal heat distribution to achieve salon quality results. Reaching a maximum temperature of 410° F/210° C, this pro model model heats up instantaneously and offers adjustable temperature settings in accordance to hair type. The DURA CHI Marcel is available in three barrel sizes. For more information, visit

CHI Escape Cordless Curling Iron

This iron is battery operated, features refined CHI ceramic technology in its compact size, and generates elegant styles on the go. Its 1-inch ceramic barrel and ceramic heater provide optimal temperature control and even heat distribution in order to master smooth, sleek curls. The state of the art temperature-control button is adept to any hair type, ranging from fine to coarse. The temperature-control settings are color coded. The installed, lithium battery allows up to 30 minutes of consistent heating in accordance to the heat setting.

CHI ARC Automatic Rotating Curler

This hairstyling product is newly revised and newly sized. It's available in two new sizes: a 1-¼ inch and ¾-inch ceramic barrel. The curler's spinning barrel twirls hair clockwise or counterclockwise with just the push of a button. It's made with a ceramic heater that reaches up to 410°F in 30 seconds. It's ceramic barrel ensures even heat distribution. It offers an LCD digital temperature display along with right and left twirl control buttons. There is a new “beep” feature that alerts the user as to when to release the curl.

Women Spend Big on Hair Care

Thirty-two percent of women tried a new haircare product in 2014, according to a recent Beauty by the Numbers report from The Benchmarking Co., a beauty and personal-care research firm.

The study reveals top haircare products and brands, as well as haircare and hair product-buying habits. Its findings were reported as follows:

The top regularly used at-home haircare products include:

99% Shampoo
96% Conditioner
59% Hair Spray

Salon & Pro Beauty Industry Appliances & Shears Category Grows 7.1%

Cyrus Bulsara, president of Professional Consultants & Resources

Salon and professional beauty appliances and shears grew 7.1% as a category in 2012, according to the new 2012 Professional Salon & Pro Beauty Industry Appliances & Shears Study from Professional Consultants & Resources, which provides market intelligence and data research for the U.S. salon and professional-beauty industry. Note that the 7.1% growth is 18% greater than the overall salon industry’s growth rate of 6% for the same time frame.