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ICMAD Announces 2013 Cosmetic Innovator of the Year Awards Finalists

ICMAD Announces 2013 Cosmetic Innovator of the Year Awards Finalists

The finalists are now out for the 2013 Cosmetic Innovator of the Year Awards from the Independent Cosmetic Manufacturers and Distributors. From cosmetics to marketing and hair products to body care, they're considered among the best new breakout products, packaging and advertising campaigns in the beauty industry.

Online Ads Boost Offline Sales

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You may have relegated online-advertising impact solely to online-sales results; however, a recent study via a collaboration between digital-marketing intelligence provider comScore and dunnhumbyUSA, a provider of brand-value services, suggest you reconsider. The study, AdEffx Offline Sales Lift, indicates that it pays to advertise online for offline-sales impact.