online sales

Retail CFOs Forecast 10% Growth in 2015 Online Sales

Seventy-eight percent of retail chief financial officers anticipate their online sales to grow this year, according to a recent survey from BDO USA, a business advisor to consumer business companies. Overall, CFOs forecast an impressive 9.9% boost to ecommerce sales this year. This projected increase comes after the Commerce Department’s estimate of a record-breaking $304.9 billion in U.S. online sales in 2014.

National Retail Federation Forecasts 3.4% Increase in Retail Sales for 2013

General retail-industry sales will increase 3.4%, according to the National Retail Federation’s recently released 2013 economic forecast. The projection follows the recent 3% growth seen in holiday sales, as well as the NRF’s preliminary projection of 4.2% growth seen in 2012.

Online sales are expected to grow between 9% and 12%—possibly just above the 11.1% growth seen in online sales this past November and December—according to, NRF’s digital division.

Online Ads Boost Offline Sales

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You may have relegated online-advertising impact solely to online-sales results; however, a recent study via a collaboration between digital-marketing intelligence provider comScore and dunnhumbyUSA, a provider of brand-value services, suggest you reconsider. The study, AdEffx Offline Sales Lift, indicates that it pays to advertise online for offline-sales impact.