Cosmoprof North America has attained record-breaking exhibitor attendance and ticket sales for its 2016 event. The business-to-business beauty trade show was held at the Mandalay Bay Convention Center in Las Vegas, covering 280,991 square feet (10% larger than last year’s space). The show saw 33,750 attendees (a 12.5% increase over 2015) and 1,154 exhibitors, representing 38 countries (a 12% increase over 2015).
Cosmoprof North America and Perfect Corp. have partnered to launch the YouCam Makeup app at this year’s CPNA event, set for Las Vegas July 24-26. The interactive mobile beauty platform allows attendees to virtually sample exhibitor products in real time.
Attendees can experience selected items from four of the show’s Discover Beauty exhibiting brands through the app, according to Alice H. Chang, CEO of Perfect Corp.
Cosmoprof North America is right around the corner! As an exclusive, special offer, Beauty Store Business readers can purchase show tickets at a 50% discount by using code “2016BEAUTY.”
Beauty store owners can also register with the following manufacturers reps to take advantage of two complimentary show tickets: Gerry Udell Inc., Greg Dawson & Associates, Jay Halaby + Associates, The Kirschner Group, Southeast Rep Services, Ted Fishman & Associates, Van Nest Company and The Freeman Group. Complimentary badges may not be obtained after July 1.
CPNA officials say that the decision to include a new “green” section comes on the heels of increased consumer awareness about the environmental impact and ingredient safety from the products—including in beauty and wellness—that they purchase.