research

Marketing to Multiethnic Consumers Intensifies

Thirty percent, or 9 million, of 2010 U.S. census takers indicated mixed-raced heritage—up from 6.8 million in 2000; and more specifically, 16% indicated Hispanic and 13% indicated Black. Subsequently, the multicultural beauty products market continues to outpace the growth of the overall market for cosmetics and toiletries, posting a 3.7% increase in 2014, within an estimated $400 billion global beauty industry.

Consumers Are Secure, Spending

Nearly three out of every four consumers say they're spending as much or more than they expected on life's little extras—including hairstyling, manicures and pedicures, and fashion accessories, reports the latest American Express Spending & Saving Tracker released Sept. 23.

Furthermore, 81% of employed Americans report that their jobs are more than or just as stable as one year ago—and 45% expect finances to change for the better in the next six months.

Small, Medium Businesses Dominate Social Media Business Promotion

Small, Medium Businesses Dominate Social Media Business Promotion

Small and medium businesses use social media to promote their businesses more than any other category, according to the latest BIA/Kelsey Local Commerce Monitor, which is conducted online with research partner Ipsos. More specifically, 74.5% of SMBs use social media to promote their businesses.

Consumers to Increase Halloween Spending

Consumers to Increase Halloween Spending

The average adult is expected to spend $77.52 on Halloween this year, up from last year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics. Total spending on Halloween is expected to reach $7.4 billion.

“As one of the fastest-growing consumer holidays, Halloween has retailers of all shapes and sizes preparing their stores and websites for the busy fall shopping season,” said NRF president and CEO Matthew Shay.

2016 and Beyond: Color Trends Forecast Revealed

2016 and Beyond: Color Trends Forecast Revealed

Soft nudes and blushes on the lips and cheeks juxtaposed with pops of bold, contemporary chroma for eyes and nails are a glimpse into the variety of trends to look forward to beginning in 2016, according to Color Trends 2016+, the seventh annual color and beauty trends forecast from Impact Colors.

Salon Haircolor Sales Are Up 3.6%

Salon Haircolor Sales Are Up 3.6%

Professional salon haircolor product sales (at manufacturers’ shipment dollars) grew by 3.6% in 2013 to $783 million, with hair color continuing to be the primary driver of the salon business around which all other services revolve, according to the new 2013 Professional Salon Haircolor Study from Professional Consultants & Resources.