Executives Alli Webb, Michael Landau and John Heffner talk about the game changer's beginnings, impressive growth and future goals.
Founded by longtime stylist Alli Webb and her brother Michael Landau, a former Yahoo! marketing executive, along with her husband Cameron Webb, creative director, Drybar is one of the most transformational new businesses the beauty industry has seen in decades. With more than 2,000 stylists and 37 (and still growing rapidly) locations and its stripped-down menu of blow-dry services—no cuts or color—the unique brand has made a huge splash with its wildly popular business model from coast to coast.
Drybar, the blowout-only concept salon with 25 locations now, has launched its first-ever products, which will be sold exclusively at Sephora, QVC and Drybar locations nationwide starting in March. Currently available at http://shop.thedrybar.com, the line was developed by Drybar founder and longtime professional stylist Alli Webb.
"After trying nearly every existing product line," says Webb, "I just couldn't find what we were looking for to meet our very specific styling needs."
Lucky, the magazine about shopping, is debuting its FABB: Fashion and Beauty Bloggers Conference on the West Coast in Los Angeles on April 30. The event is marketed as the first blogger event of its kind, featuring what it calls an elite group of digital fashion, beauty, technology and celebrity leaders along with influential advertisers to the blogger community.