Halloween Spending Expected to Reach $6.9 Billion

As retailers gear up for the holiday-season influx of shoppers, Halloween ought to be high on their list. More than 157 million Americans are expected to celebrate Halloween this year, spending an average of $74.34 per person, with total spending reaching $6.9 billion this year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics.

Holiday Shoppers Expect More From Retailers

Holiday shoppers plan to shop both in-store (94%) and online (92%) this upcoming season, with 94% of consumers planning to shop from a computer and 49% making purchases from a mobile device, according to the 2015 Holiday Shipping Survey from Pitney Bowes, a global technology company that provides innovative products and solutions to power commerce. The survey results show that participants want an array of choices and alternatives they may select to address shopping, shipping and returns preferences.

Millennial, Gen Z Consumers Spend for Back-To-School

In order to understand the way influential Millennial and Gen Z consumers shop during the all-important back-to-school season, Teen Vogue and the International Council of Shopping Centers partnered to explore and identify how malls, the Web and social media factor into their retail experiences, as well as how much they plan to spend, their reasons for shopping in-store versus online and more. 

According to the online survey, which yielded more than 1,000 responses from Teen Vogue's IT GIRL panel:

After Splurging in 2014, Families Trim Back-to-School

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.

According to the National Retail Federation’s Back-to-School Spending Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 plans to spend $630.36 on school needs, down from $669.28 last year. Total spending is expected to reach $24.9 billion.

Americans Ready for Independence Day

More than 156 million consumers—nearly two thirds of those celebrating, are planning to take part in the patriotic holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up from $68.16 last year, according to the National Retail Federation’s 2015 Independence Day Survey conducted by Prosper Insights & Analytics.

Consumers Gravitate to Gender-Specific Products

Consumers are more likely to buy products that are highly "gendered"—whether masculine or feminine—than they are to buy products that are not as "gendered," according to a new study from the University of Miami School of Business Administration.