Online Retail Mistakes Could Cost Retailers In-Store Visits This Shopping Season

Customer service mistakes made with Cyber Monday online shoppers could lead to significant in-store sales losses in the 2015 holiday gift-buying season, according to the latest LoyaltyOne consumer research.

Nearly half (47%) of Cyber Monday shoppers indicated they’ll be reluctant to make an in-store holiday season purchase from a retailer with whom they have an unhappy online experience on the Monday after Thanksgiving, per LoyaltyOne’s October 2015 nationwide survey of 1,019 American consumers.

Consumers Are Holiday Shopping Before Thanksgiving

This year, more consumers are expected to begin their holiday shopping earlier and a higher percentage of shopping will take place online, according to global information company The NPD Group.

Half of all holiday shoppers plan to start their shopping before Thanksgiving weekend, a 6% increase over 2014, according to NPD’s 2015 Holiday Purchase Intentions Survey. And most plan to continue their holiday shopping into December.

Halloween Spending Expected to Reach $6.9 Billion

As retailers gear up for the holiday-season influx of shoppers, Halloween ought to be high on their list. More than 157 million Americans are expected to celebrate Halloween this year, spending an average of $74.34 per person, with total spending reaching $6.9 billion this year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics.

Holiday Shoppers Expect More From Retailers

Holiday shoppers plan to shop both in-store (94%) and online (92%) this upcoming season, with 94% of consumers planning to shop from a computer and 49% making purchases from a mobile device, according to the 2015 Holiday Shipping Survey from Pitney Bowes, a global technology company that provides innovative products and solutions to power commerce. The survey results show that participants want an array of choices and alternatives they may select to address shopping, shipping and returns preferences.

Millennial, Gen Z Consumers Spend for Back-To-School

In order to understand the way influential Millennial and Gen Z consumers shop during the all-important back-to-school season, Teen Vogue and the International Council of Shopping Centers partnered to explore and identify how malls, the Web and social media factor into their retail experiences, as well as how much they plan to spend, their reasons for shopping in-store versus online and more. 

According to the online survey, which yielded more than 1,000 responses from Teen Vogue's IT GIRL panel:

After Splurging in 2014, Families Trim Back-to-School

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.

According to the National Retail Federation’s Back-to-School Spending Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 plans to spend $630.36 on school needs, down from $669.28 last year. Total spending is expected to reach $24.9 billion.