HBA Global Expo and Conference

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Private Label

Perhaps your store’s strategy includes launching a line of store-branded goods. To realize this goal, retailers usually turn to the expertise of private-label manufacturers who can provide turnkey products that are sold under a store, salon or spa’s name.

The HBA show provides a good starting point for retailers who are interested in developing and distributing a private-label line. The show includes exhibitors from the private-labeling and contract-manufacturing industries.

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Main image: 
Courtesy of HBA Global Expo

This year, the event will touch on a variety of topics, including beauty business at the retail level. Among them, sessions will be offered on updating the in-store shopping experience, as well as exploring new perspectives on beauty retailing. Others will delve into trends that are impacting the entire industry, such as leveraging social media to solidify a brand, looking at the cultural shift toward sustainable products and business practices, and the growing male beauty and personal-care market.

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Show organizers say retailers who attend benefit in a number of ways. “HBA Global does provide beauty retailers with an inside look at what is happening in the cosmetic, fragrance, personal-care, skincare and wellness industries. They can get up-to-date information on the latest trends and new products as well as expert advice on marketing and branding strategies, new channels of distribution and how to successfully reach all types of consumers,” says Birkett.

HBA Global Expo

Courtesy of HBA Global Expo
This event provides a unique perspective on the beauty industry.

In the shadow of famous landmarks that include the Statue of Liberty and the Empire State Building, a thriving beauty industry exists in New York City. Many of the world’s largest beauty brands claim the Big Apple as home and, naturally, so do the companies that have built their businesses on serving them.