In the September issue:

Brushing Beauty
Don’t brush this off! Here’s all you need to know about makeup tools.
By Manyesha Batist

Deal or No Deal?
Get your Groupon and find out how it can drive traffic to your beauty store.
By Ann H. Carlson

Be Skincare Savvy
Learn the ABCs of at-home skin care with a dictionary of important terms.
By Liz Barrett

PLUS:

• Marketing 101: Shawn Tavakoli and Lawrence Mortenson Give cause marketing a try.
• The Bottom Line: Phillip M. Perry advises how to protect your store and profits from return fraud.
• One-On-One: The National Retail Federation works to bring light to retailers’ challenges and
  find solutions.
• My Turn: Here are some proven strategies to help you succeed in social media.
• Expanding Beauty: Discover the world of cosmeceuticals and what Dermelect Cosmeceuticals can offer your customers.
• View From The Top: Aggressive marketing and new celebrity lines keep HairUWear’s growth in the
  double digits.