Cosmoprof North America 2012 will offer a panel featuring three social-marketing experts as part of its lineup of educational sessions.
Topics to be covered include identifying the most appropriate social-networking platforms for one’s brand, how to implement programs that reflect one’s business model and ad-campaign messages, and how online consumer feedback can be utilized to gain insight about one’s company.
The "Social Marketing: The Power of Social Tools" session is scheduled for July 24—the Tuesday and last day of the trade show—from 11 a.m. to 12:30 p.m. in the Pavilion D (Professional Hair, Nails & Tools) Conference Room on the show floor. It will be moderated by Marc Birenbaum, executive editor of Beauty Store Business.
The three experts are:
- Stuart Bogaty, chief marketing officer of YouBeauty.com and BeautySage.com
- Ron Robinson, founder and CEO of BeautyStat.com, an online beauty community and social-media agency that reaches more than 20 million consumers
- Jeremy Thompson, corporate director of media and digital activation for advertising and PR firm R&R Partners
Bogaty will discuss different social-networking strategies and how businesses should select the ones that work best with their business models. He is a 23-year media veteran with more than 18 years in the interactive-advertising community, and is known as being a results-oriented media and marketing executive who has worked for some for the most prestigious global brands. He is also credited with pushing forward and championing many industrywide initiatives in the digital arena.
Robinson will talk about how online consumer feedback can be used to help develop and adjust products, create marketing strategies and further build brand awareness. He is a veteran product-development executive who has worked for leading beauty companies.
Thompson leads R&R Partners' social-media team, which develops various campaigns for the Las Vegas Convention and Visitors Authority that promote Las Vegas to the world. The LVCVA has more than 1 million followers worldwide through its various social-media platforms. In light of its successful campaigns—such as the famous “What Happens Here, Stays Here” one—Thompson will discuss what social-media strategies and outlets he uses to interact with the online community and encourage visitors to come to Las Vegas.
The panel, which to date has been among the most popular sessions as far as attendee registration, costs $20 for Professional Beauty Association members ($30 for others). After June 22 (the early-bird deadline), the cost for PBA members is $30 ($40 for others). You can buy tickets at the education section of Cosmoprof North America 2012's website.
[Image: Courtesy of Cosmoprof North America]