Digital publisher Total Beauty Media Group and multichannel retailer HSN are partnering up to create the Total Beauty Collection for HSN sampling opportunity targeting consumers, Beauty Store Business has learned.
The partnership is an extension of Total Beauty Media Group's Total Beauty Collection sampling program.
And it allows the entrepreneurial publisher to expand beyond its "traditional" business—and to continue to elevate brands in an ever-increasingly relevant and modern way to drive product discovery and engagement among consumers.
The Total Beauty Collection for HSN will exclusively feature eight deluxe-size samples from popular beauty brands, including Amika, Boscia, Carol’s Daughter, intelliWHiTE, Lancôme, LORAC, Prai and Signature Club A.
The Total Beauty Collection for HSN will be featured during HSN’s 24-hour, on-air beauty event Sept. 27.
“Total Beauty’s mission is to provide valuable information that empowers women to make educated beauty purchases," said Emrah Kovacoglu, Total Beauty Media Group CEO. "The Total Beauty Collection extends that mission by giving women a chance to experiment with new products at a great value. We’re proud to partner with the innovative multichannel retailer HSN and curate a special collection for consumers to try many of HSN’s highly-acclaimed beauty brands—and, in turn, drive higher purchase volume for HSN.”
Betsy Olum, general manager of beauty and merchandising strategy at HSN, added, “HSN is dedicated to offering its customers a diverse portfolio of some of the best beauty brands in the industry. This innovative partnership with Total Beauty Media Group will entice our customers to discover new brands they may not have considered before, engage new customers, and further solidify HSN’s position as an ultimate beauty destination.”
[Image: Courtesy of Total Beauty Media Group]