"We are excited about the growth of our at-home keratin-treatment line over the past year," says co-founder and executive director Gisela Basilio. “HSN has been an incredible partner since our launch in March 2011. As pioneers of a home-keratin product, showcasing Zelo on HSN has given us the opportunity to educate consumers on using a home-keratin product, while building recognition and respect for the Zelo brand.”
The beauty manufacturer has also launched the product this month to Canadians on The Shopping Channel.
The kit offers a five-step process and provides Clarifying Deep Cleanser, Action Keratin
Straightening Gel, Zelo Keratin Salt & Sulfate Free Shampoo, Keratin Conditioner, a comb, hair claw clips, written instructions, an instructional DVD and gloves. The Zelo Velvet gloss is also an HSN “customer pick”; it’s a favorite for its high shine, scent and value.
Boca Cosmetics Group manufactures consumer and professional haircare products, primarily focused on formaldehyde-free Keratin products.